In Senegal, a French private transport service promises to redefine the taxi experience

Maguette Mbaye had always taken taxis to work in the bank in Dakar, Senegal’s capital, but haggling over costs and breathing in fumes through open windows had gotten to her.

When Heetch, a French carpooling service, started up in January, it left everything behind. Although the trip is a bit more expensive, she considers it modest to pay for the peace of mind that comes with a premium automobile and a fixed price.

“From time to time we have dirty cabins with open windows and doors that only open from the outside.” “I’ve been getting nice cars since I started using Heetch,” said Mbaye, 33.

Heetch is the second ride-sharing app to launch in Senegal after Yango, which is owned by Russian tech giant Yandex, started operations in December.

A growing middle class and the widespread use of smartphones have created an attractive market in Senegal, but there are challenges. Many drivers are illiterate, have never used a GPS and are used to negotiating prices.

Both are testing a largely untapped market for ride-sharing services in Francophone West Africa, where the industry has been slower to take hold than in Anglophone countries, such as Nigeria and Ghana.

Yango, active in 21 countries around the world, launched in Ivory Coast in 2018, where it competes with industry giant Uber.

Heetch, one of the top three carpooling apps in France, also plans to launch in Ivory Coast this month. He said around 3,000 people have downloaded the app so far in Senegal. Yango declined to provide numbers.

Summary of news:

  • In Senegal, a French private transport service promises to redefine the taxi experience
  • Check all the coverage for the latest tech news updates.
Disclaimer: If you need to update/edit this article, please visit our Help Center. For the latest updates, follow us on gohohgIand News

Melvin Z. Madore