Luxury bus service boosts sale with $1.50 fares from Austin to Dallas

Luxury bus operator RedCoach, already known for its affordable $15 fares, is slashing tickets to rock bottom prices for a limited time.

From Feb. 24 through March 8, RedCoach is offering a 90% discount in the Dallas market for college students and the general public, according to a statement.

That makes a $15 ride from Austin, Waco or Houston to Dallas just $1.50 one way or $3 round trip. That’s less than a gallon of gasoline, the company notes.

“Travel and gasoline prices continue to rise, putting a damper on travel plans,” the statement said. “RedCoach is offering this promotion as part of its commitment to providing luxury travel at an affordable rate for everyone.”

The discount is available for all routes to and from the two Dallas-area departure points: downtown Dallas and a newly opened stop in Richardson (five minutes from the University of Texas at Dallas ).

Eligible routes are:

  • Dallas to Houston / Houston to Dallas
  • Dallas to Waco / Waco to Dallas
  • Dallas to Austin / Austin to Dallas
  • Richardson to Houston / Houston to Richardson
  • Richardson to Waco / Waco to Richardson
  • Richardson to Austin / Austin to Richardson

The only route that is not eligible for the promotion is College Station.

Travelers to and from Dallas and Richardson can use the following discount codes when booking online to get the discount:

UTD90 – Students at the University of Texas at Dallas
UTA90 – Students at the University of Texas at Arlington
SMU90 – Students of Southern Methodist University
DALLAS90 – All Dallas Travelers

RedCoach, which launched in Texas in 2021, markets itself as an affordable option for luxury transportation and offers First Class (27 seats), Business Class (38 seats) and Economy Class (56 seats). Benefits for First Class and Business Class include extra legroom (always a plus) and the ability to recline the seats up to 140 degrees.

Amenities include free Wi-Fi, power outlets, onboard entertainment, free snacks and water, and no baggage fees.

RedCoach competes with Dallas-based Vonlane, which serves Dallas, Fort Worth, Austin, Houston, and San Antonio. RedCoach markets itself as an affordable option for luxury transportation.

Daily prices start as low as $15 one-way (Houston to Dallas and Houston to Austin, for example). A RedRider program allows users to accumulate travel points and earn free tickets.

RedCoach’s current pickup and drop-off locations in Texas are:

Dallas — Curb adjacent to the entrance to Café Herrera and the Omni Dallas Hotel, 593 S. Lamar St.
Richardson—170 W. Campbell Rd.
Austin—Embassy Suites by Hilton, 300 S. Congress Ave.
College Station – Texas A&M University’s Wisenbaker Engineering Building, 188 Bizzell St.
Waco — 249 Daughtrey Avenue (new address)
Houston — Residence Inn Houston Downtown/Convention Center, 904 Dallas St.
Katy — Buc-ee’s, 27700 Katy Fwy.

Melvin Z. Madore